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Marketing and Promotion Opportunities
E. J. Thomas Performing Arts Hall audiences are loyal and are accustomed to quality programming. On-site signage, program book advertising and, if appropriate, product sampling provide effective ways to access new customers and cross-sell existing clients. In addition to single event marketing, the three facilities invest significant marketing resources in a region-wide community visibility campaign during a four-month promotional time frame.
Community Visibility
E. J. Thomas Performing Arts Hall’s marketing campaign includes significant schedules on region-wide TV and radio stations, as well as a weekly print presence in the Akron Beacon Journal, West Side Leader and area weekly papers. Community-wide distribution of direct mail pieces reaches more than 300,000 people each year. Season sponsor benefits include additional exposure with exclusive logo placement on advertising and promotional activity, including the theaters’ web sites, with combined hits of 387,000 each year.
Corporate Image
Sponsorship provides a connection and identification with two of the region’s most prestigious arts organizations. This connection links a sponsor with our mission of providing the world’s best performing arts to the entire region. Sponsorship also highlights your organization’s commitment to serving the northeast Ohio community.
Media Coverage
The events held at E. J. Thomas Hall are the recipients of substantial media coverage in the form of reviews, pre-views, and feature stories. Local media frequently interviews Guest artists, and many events are featured in print, including the cover of the Thursday Beacon Journal Enjoy! section.
Hospitality Events
Sponsorship includes access to outstanding facilities for post-show VIP receptions. Available spaces include E. J. ’s dramatic lobbies.
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